Salesforce NPSP vs HubSpot Nonprofit: CRM Review 2025

Choosing the right CRM shapes how quickly your grant team can act. We tested Salesforce NPSP and HubSpot Nonprofit against pipeline, reporting, and compliance needs.

Quick verdict

Salesforce NPSP wins on depth, automation, and integrations—ideal for complex portfolios with technical admins.
HubSpot Nonprofit wins on usability and marketing-native tooling—great for smaller teams and volunteer-led organisations.
Both integrate with Crafty; Salesforce requires more configuration, HubSpot connects via simple APIs/Zapier.

Comparison table

Figure 1. Salesforce NPSP vs HubSpot Nonprofit comparison (alt text: table scoring CRM features for grant teams).

Feature	Salesforce NPSP	HubSpot Nonprofit	Takeaway
Grant pipeline customisation	★★★★★	★★★☆☆	Salesforce shines for complex multi-stage workflows.
Reporting & compliance	★★★★☆	★★★☆☆	Salesforce offers IFRS-style reporting; HubSpot requires exports + Crafty templates.
Marketing & stakeholder comms	★★★☆☆	★★★★★	HubSpot excels with built-in marketing automation.
Implementation effort	Requires admin/developer	Low—self-serve setup	Consider internal capacity and budget.

Integration with Crafty

Both CRMs can push pipeline data into Crafty for drafting. Salesforce requires custom flows or middleware; HubSpot can use native webhooks or Zapier. Map CRM fields to your pipeline board and reporting calendarso statuses stay in sync.

Key takeaways

Choose Salesforce NPSP for complex, multi-programme portfolios with dedicated admin resource.
Choose HubSpot Nonprofit for lean teams needing rapid deployment and strong marketing tools.
Either CRM benefits from a consistent Crafty knowledge base and taxonomy.